Fuel your growth
We help software, internet, and services companies grow revenue faster with smarter pricing and monetization
What we do
Over 120+ engagements, Crescendo increased client revenue growth rates by 71% on average
Using proprietary diagnostics, financial data, and customer research, we give you confidence when…
Making business and revenue model transitions
Changing product or service packaging
Understanding your customers’ willingness-to-pay
Optimize prices - never leaving money on the table
Good pricing should never be a guessing game.
PRICE CHANGES
Discover your customers’ willingness-to-pay
and set your prices accordingly
REPACKAGING
Create better bundles and packages to increase cross-selling and speed up your sales cycle
BUSINESS MODEL SHIFTS
Transform your business to a subscription
or usage-based business model
“Monetization is the single most important decision a business can make when launching new products or growing existing business lines.”
Ian H. Clark
Founder of Crescendo, Author of Monetization
Our amazing clients
“Ian's book on monetization will rewire your brain in the best possible way and is a must listen to anyone who is launching or adjusting their pricing. This book changed our approach to customer interviews, strategy, and had a truly net positive outcome on our business. Thank you Ian!”
Jeff Ponchick
Co-Founder, Mogul
