Every company is different. That’s why we craft custom 8 - 12 week engagements in a 3-phased approach, taking your company from design to implementation.

Design

  • Craft a testable hypothesis through best practices, case studies, and executive workshops

  • Understand the product drivers of value and how customer needs differ by segment

  • Use data analysis to find signals of elasticity and willingness-to-pay

Validate

  • Test pricing hypotheses with Voice of Customer research, including customer and prospect interviews

  • Field large scale quantitative studies to measure willingness-to-pay

  • Ensure that pricing is neither confusing nor unfair in the eyes of the customer

Grow

  • Model the business impact of changing to a new monetization model

  • Implement and execute a rollout plan, including operations and customer communication

  • Forecast and track leading indicators to know that the change is successful

CHOOSE THE PLAYBOOK THAT FITS YOUR NEEDS

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CHOOSE THE PLAYBOOK THAT FITS YOUR NEEDS …

statistics

PRICE CHANGES

Discover your customers’ willingness-to-pay
and set your prices accordingly

process

REPACKAGING

Create better bundles and packages to increase cross-selling and speed up your sales cycle

project

BUSINESS MODEL SHIFT

Transform your business to a subscription
or usage-based business model

Case Study: AI Company Launches a New Product

Problem

A mid-sized software company was launching a new AI-based product that, if used frequently, would cause the company to bear massive costs from cloud and LLM providers.

Approach

Crescendo relied heavily on market research and data analysis to determine the willingness-to-pay for the product, and how price elasticity varied by customer segment.

Recommendation

Rather than tie the price to forecasted costs, the company created a new set of bundles that more heavily featured the AI product. Then they repriced the bundles to account for the extra value the new product was creating for customers.

Result

1 month after launch, the company saw a 20% increase in conversion rates post-trial. Usage remained in-line with expectations, leading to fast but measured growth.

WHO WE HAVE WORKED WITH …

We’d love to work with you.